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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
Appropriate sources of background market information may include: | published (including on the internet) data and information from:articles and advertisementsbusiness advisorsclients and suppliersconferencesgovernment bodiesindustry associations and trade mediaother research projectsreports from trade or professional associations annual reportsreports to regulatory or funding bodiesspeechesenterprise information such as:sales dataattendance figures |
Information collection and collation tools and methods may include: | forms for recording information sources reviewedprocedures for abstracting key information and citing sourcesrules for including or not including information and data reviewed |
Reporting formats may include: | prose reportsverbal presentationsvisual aids, such as:chartsphotographstables |
Market research methodologies may include: | brand equity researchbrand name testingconcept testingconsumer decision process researchdepth interviewsdescriptive techniquesexperimental techniquesfocus groupsmystery shoppingobservational techniquesprojective techniquesqualitative researchquantitative researchrandom sampling |
Survey tools may include: | handoutsone-on-one discussionsoverhead transparencies questionnairessmall group discussions |
Potential respondents may include: | current, past or potential clientskey stakeholderspersons identified from lists or directoriesstaff |
Research and organisational requirements may include: | legal requirementsneed for respondent to meet demographic or psychographic criterianeed for respondent to represent an organisation, have specific expertise or knowledge, or meet other criteriaquality assurance policy and proceduresrequirements for statistical validity in sampling |
Resources for data gathering may include: | appropriate venues and roomsorganisation of tables, chairs, audio and visual equipment, refreshments audio-visual recording and display devicestelecommunications equipment and facilities |
Checks may include: | ensuring data is:a true record of interviewaccurateadequately expressed authenticcompletenot fabricatedensuring others collecting data and information have studied and understood instructionskeeping records on data sources, copyright and privacy information rejecting inadequate data and resurveying to overcome gapsreporting to senior personnel on issues and problems in data collectionwhere required, verifying records of interview with respondents |
Appropriate techniques to summarise data may include: | charts and tablescoefficient of variationmeanmedianmodepercentileprose commentaryrangestandard deviationstatistical detailed analysisstatistical overviewvariance |
Software files may include: | databases with specified forms and fieldsspreadsheets with specified axesword processing programs with specified heading structures, text and table formats |
Interpreting and aggregating data and information may include: | development of further hypotheses based on initial processing of raw data, and statistical tests of these hypothesesbringing together data or datasetsstatistical analysis of raw data using general or specialist software |
Categorisation may include: | creation of a preliminary report table of contents with headings and subheadings under which data and information could be organiseddata tabulation in a format appropriate for the type of analysis to be performeddevelopment of basic market segmentation categories by demographic or psychographic characteristics |
Research reports may include: | detailed data analysisexplanation of methodologykey observations and findingskey summaries of datarecommendation and implementation issuesrecommendations for future researchreferences, citations and other correct acknowledgement for all non-original material |